The World Bank
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IN SUMMARY
CDD Re-imagine Campaign
HOSTED TWO RE-IMAGINE WORKSHOPS FOR THE WORLD BANK’S "COMMUNITY-DRIVEN DEVELOPMENT” (CDD)
IDENTIFIED NEW BRAND MESSAGING
IDENTIFIED NEW COMMUNICATIONS STRATEGIES
CREATED A SOCIAL FILM HIGHLIGHTING CDD
CASE STUDY
The World Bank Social Film & Brand Messaging
The World Bank hired BACKLOT to conduct two re-imagine workshops to refresh brand messaging and enhance communications around their pivotal Community-Driven Development (CDD) approach, a method that strengthens the infrastructure of developing countries.
BACKLOT produced a social film that debuted Q4 2020 that highlights refreshed CDD messaging.
The virtual workshops were populated by key World Bank personnel attending from countries all over the world.
OUR ANSWER?
We customized two workshops based on The World Bank’s ongoing commitment to Community-Driven Development (CDD), helping them to identify what’s new and leaning in on the journalistic principles of Who, what, where, when, and how, and emphasizing the “why" in regards to why the CDD method is critical to developing regions like Indonesia, Afghanistan and The Horn of Africa, especially in light of Covid-19.
CREATIVE ACCOUNT TEAM
The BACKLOT team was led by veteran brand strategist Jonny Forman, BACKLOT founder Dana Richie and moderated by Karen Savelle, a highly experienced business coach in the area of entrepreneurship. Studio trailer expert Jason Pachomski edited the social film with Jordan Hart creating the graphics.
Dana Richie
Jonny Forman
Ashley Springer
Jordan Hart
Karen Savelle
